Privacy Policy

1. What We Collect

• Identity & Contact: name, email, phone, addresses.
• Service Details: inventory, access info, dates, notes.
• Payment Data: last 4 digits, card brand, payment intent IDs (processed by our payment partner; we don’t store full card numbers).
• Technical Data: IP, device, browser, cookies/analytics events.
• Communications: emails, calls/messages, support chats.

2. How We Use Data (Lawful Bases)

• Provide services, manage bookings, take payment, and communicate about your move (contract).
• Improve site, prevent fraud, keep records, and secure our systems (legitimate interests).
• Send marketing (with your consent or soft opt-in where permitted) and measure campaign performance (consent/legitimate interests).
• Comply with legal obligations (tax, accounting, law enforcement requests) (legal obligation).

3. Cookies & Analytics

We use essential cookies to make the site work and optional analytics cookies to help us understand how visitors use our services. Optional cookies (including Google Analytics) only run after you provide consent via our on-site banner.

When enabled, Google Analytics collects pseudonymous information such as device type, approximate location (based on IP, which Google truncates in the EU/UK), pages visited, and events like button clicks. We rely on this insight to improve our website. Google acts as our processor; data may be processed in the EU or US. For details see Google’s Privacy Policy and how Google uses information from sites and apps.

You can accept or decline optional cookies at any time using the banner, or by contacting us at legal@newdawnmovers.com and asking us to update your preference. Your choice will be stored in your browser for up to 12 months unless you clear cookies sooner.

4. Sharing Your Data

• Payment processors, SMS/email providers, mapping/route tools.
• Operational partners (e.g., storage providers, subcontracted crews) as required.
• Professional advisors and authorities when legally required.

5. International Transfers

If we transfer data outside the UK, we rely on adequacy decisions or standard contractual clauses with appropriate safeguards.

6. Retention

We keep personal data only as long as necessary for the purposes collected (typically 6 years for contractual/financial records unless a different period is required).

7. Your Rights

• Access, correction, deletion, restriction, and portability.
• Object to processing (including direct marketing).
• Withdraw consent at any time (where relied upon).
• Complain to the UK ICO: ico.org.uk.

8. Security

We use technical and organisational measures appropriate to the risk. No method is 100% secure; please keep your credentials safe.

9. Children

Our services are not directed to children under 16.

10. Updates

We may update this Policy. We’ll change the “Last updated” date and, where material, provide additional notice.

11. Contact

Data Controller: New Dawn Movers
Email: legal@newdawnmovers.com
Address: 50 princess street Ipswich, Suffolk, Ip1 1RJ